Off-the-Shelf ≠ One-Size-Fits-All For Data Automation
Isn’t building a centralized data hub for your business as simple as connecting a few fields in Zapier or buying a connector from a marketplace?
Tools like Zapier and CData are powerful. They’re often a great starting point for thinking about automation and business intelligence. For straightforward connections and common use cases, these platforms can save time, money, and effort.
But business intelligence is rarely simple. And as your needs grow more complex, off-the-shelf tools often fall short of delivering the full picture.
The Real-World Limits of Plug-and-Play Solutions
Limited Scope
Prebuilt connectors are designed for common scenarios. If you’re using a niche industry tool, a custom-built system, or have unique data fields, chances are you won’t be able to bring that information into your aggregator. Partial automation is helpful, but the manual workarounds for data that couldn’t be integrated slow your team down.
Black Box Logic
One challenge with plug-and-play tools is visibility. You often can’t see how the data is being pulled, transformed, or validated, if at all. When we talk to companies relying on these tools, many express uncertainty about whether their data is current, secure, or accurate. And that uncertainty can cascade into poor decision-making, compliance risks, or lost confidence in reporting.
One-Way Syncing & Static data
Many of these solutions only support one-way syncing or scheduled data pulls. Sometimes, that’s enough. If you're just logging form submissions or sending invoices downstream, a one-way push gets the job done. But for deeper business intelligence, this approach falls short.
Your Business is Unique—And So is Your Data
Even when companies use the same software– Sage Intacct for finance, HubSpot for marketing, Stripe for ecommerce transactions– no two businesses use them in exactly the same way. Your data conventions, workflows, custom fields, and reporting needs are shaped by how your business uniquely operates. And that’s where off-the-shelf tools really start to break down.
Our Approach: A Unified Data Strategy, Built Around You
At Roghnu, we don’t just connect your systems; we bring your data together in a data warehouse in a way that makes sense for your business. Our custom-built data portal helps you integrate Sage Intacct with the rest of your enterprise stack, including CRMs, ERPs, ecommerce platforms, inventory systems, field tools, custom software, and more.
Off-the-shelf automation has its place. It can be a great first step. But when you're ready for strategic, scalable business intelligence, you need more than a connector. You need a data partner.